The best wedding marketing piece of advice I can give you..

I'm certain that you've been reading every piece of wedding marketing advice you can find in hopes that by implementing it your wedding business will soar.  As a long time wedding marketer I have one piece of advice for you:

No single marketing effort works all the time, so rotate several marketing tactics and vary your approach.

Brides tune out after awhile if you toot only one note. Not only that, YOU get bored.  Wedding marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to brides. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from brides and adapt your efforts accordingly.

Contributor: Jakki Millo, Internationally known author and wedding marketing strategist

www.bridalmarketinggroup.com