If brides were fish email subject lines would be the lure.

Did You Know? A great subject line is irresistible to your contacts — it helps get your emails opened and read.

• Short and sweet — Use five to eight words, and no more than 40 characters.
• Do it last — Write your subject line after you put your message together.
• !@&!? — Avoid exclamation points and symbols — these are typical of spam.

Listen to a webinar that includes information on "Subject Line Design" for more on getting your email messages read.

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