"6 Ways to Grow your Wedding Business using Social Media" webinar today.

Today, Jakki Millo, author and wedding marketing guru taught a workshop on wedding marketing.  Here's what she covered.

"The social media revolution has changed the traditional way wedding vendors advertise into a two-way dialogue with customers and potential customers.

Social media:

• ·         Allows wedding vendors to learn more about brides and what they want easier and more affordably.

• ·         Levels the playing field for large brands and small brands alike because it’s not about how deep the marketing pocket book goes.

• ·         Harnesses the power of real time communication

• ·         And it has a greater reach with a huge pass along rate as compared to to other marketing channels.

What this means for wedding business is that if you’re not taking advantage of social media yet then get to it my friends and I’m going to teach you how.  While social media marketing is no small task there are six objectives every wedding company should have at the core of their social activity.  

• 1.       Build Brand Awareness

• 2.       Make Customer Service Personal  and Immediate

• 3.       Market your events using it

• 4.       Launch new products and services on it

• 5.       Use social media to build your sales pipeline

• 6.       Get brides to take action and spend money with you

At the webinar she went through each of those six objectives and provided an overview of why each one is important and how to do it." 

Hopefully the information helped the wedding vendors who attended jump-start their social media success.

If you attended, what did you think of the webinar?