How to be "liked" and stay in "like" on Facebook.

These days it seems every wedding vendor is after "social proof," that elusive number of Likes or Followers that will make you seem part of the "in crowd." 

Unfortunately getting brides to like you is only half the battle, you must now get them to stay "in like" with you. 

Studies show that the expectation of content does vary by the age of the bride, but the direction is still the same: it's more than just getting brides to "Like" your page, you now must learn how to keep them. With all the social media options out there it's critical to not just build numbers, but maintain them, too. In order to do this, it's important to know what brides want and when they want to see you post new content. 

Content expectations vary by the brides age. For example, Brides using Facebook between the ages of 18-26 have the lowest expectations of receiving something in exchange for their "Like" endorsement. When you go up the next rung, ages 27 to 34, they are more likely to expect something solid delivered in a Facebook update.

But it's not only about having great content, it's also about creating great engagement. A study done by Roost.com evaluated 10,000 Facebook fans across 50 industries and found that certain posts leverage more engagement than others. 

Here are some of their findings: 

• Photo posts get 50% more impressions than any other type of post
• Quotes get 22 percent more interactions
• Questions generate almost twice as many comments
• Ask questions to spark dialog (questions often see twice as many comments) and consider fill in the blank posts which tend to receive 9 times more comments than other posts.

Now you have the content down, and you know about the types of posts that will get more play than others, is there more to posting than just content and post-type? You bet. There are also time-specific posts that often do better than others. 

Here are some quick tips on how to improve your Facebook Wall posts:

• Posts delivered between 8 p.m. and 7 a.m. tend to receive 20% higher user engagement.
• Best day for Fan engagement? Wednesday - up by 8%.
• How many posts does it take to increase user engagement? If you're thinking more frequent posts you are wrong. Posting one to two times per day produces 71% higher user engagement.
• When it comes to Facebook more is not better, sometimes it's just more. Posting with 80 characters or less receives 66% higher engagement. Very concise posts, between one and 40 characters, generate the highest engagement.

If you need help or ideas on how to expand your social media marketing to brides please give us a call for a free :15 minute consultation or check out our social media marketing package for wedding vendors at http://www.bridalmarketinggroup.com/social_media_management_package.htm