5 Tips to Keep Brides Coming Back to your Blog and Your Bounce Rate Low

Are your blog visiting brides sticking around to read your content?

Having sticky content is essential for capturing the short attention span of the online reading bride.

When a bride clicks through to your wedding blog they are looking for well written content that is relevant to the keywords searched on or the messaging surrounding your inbound link. One of the best metrics to gauge the stickiness of your content (or how long your visitors are “sticking” around on your blog) is the bounce rate. 

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance page. A high bounce rate is most likely caused by visitors not finding the information they are searching for when they land on your page. Chances are these visitors are clicking the back button and going on to the next relevant page from their search engine results, resulting in a missed opportunity for you.

The main goal here is to make sure your content is relevant to the keywords and entrance paths that are referring traffic.

Here are five tips to deliver sticky content and a lower bounce rate:

1.    Use Google Analytics to find posts with a high bounce rate and short average time on page. Re-write or re-purpose those posts based on the keywords that are being searched on and becoming entrance paths. Make sure those keywords are relevant to the content on the page.

2.    Set the links inside your blog posts to open into a new window once clicked. This will allow your readers to easily return to your blog when they are finished checking out any links. Don’t overdo it, but do include internal and external links that add value to your post.

3.    Monitor your visitors’ time on page. Are they staying long enough to read an entire post? Time yourself reading an average length post and compare. You may find that your posts are too long and you may need to shorten them. If this is the case, try keeping your blog topics to one idea per post.

4.    Monitor your traffic sources. Are your visitors referred from Google? Facebook? Twitter? LinkedIn? Which sources have the best time on page/lowest bounce rates? Which ones have room for improvement? Consider adjusting the ad copy or meta descriptions to better match your content page to align expectations with your audience.

5.    Create a “Top Posts” or “Popular Posts” widget in your sidebar. Having a running list of your most shared blogs and commented on posts is a great way to encourage a second click.

In a perfect world, your bounce rate will be zero. In the real world, your bounce rate should be somewhere that you are comfortable with based on your overall objectives. Relevant posts based on targeted keywords will keep your content from disappointing; following the tips above will encourage visitors to stick around longer.


If you need help with your blog, don't have time to regularly post to it or aren't sure how please check out our services at www.bridalmarketinggroup.com .

The Bridal Marketing Group assists wedding vendors in wedding marketing and reaching brides effectively through result driven blog posts.

5 Things to do Every Day for Success

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

"You get up at what time?"
I hear that a lot, along with "You are so lucky." So, I'm going to help out here and let you in on the secrets of my success. Well, not all of them--but enough to show you the foundation I build on every day.

1. Wake up early. For the next week, get up a half an hour earlier that you normally do--and get going. If you get a few more things done, then get up even earlier the next week. Early in the morning is a great time to get work done because most of your associates have not started emailing, tweeting, IMing, or posting yet.

2. Read the headlines and watch the news. Not only should you know what is going on in the world, you will also be the first to recognize opportunities (if you followed #1) for you and your business--long before the competition has even had their first cup of coffee.

3. Send something to one person who can hire you or buy your product--something you promised to follow-up with, a quick email with a link to something relevant or a "Hey, just checking in to see how thing are going" email.

4. Touch base with an old friend or associate you haven't talked to in ages. Ask how they are, what are they working on and ask or suggest how you might help. You'll make their day.

5. Write a handwritten note to someone. Seriously. It is a lost art and makes quite an impression. There is always someone you can send a thank you note to--or you aren't doing things correctly.

A simple yet highly effective list. Try all five every weekday for a month. Then, tell me I'm right. If I'm wrong, I'll buy you a cup of coffee. When you finally wake up ...

Does it matter how your website is designed? You betcha!

Google takes the overall speed of your website into account when it does it’s site rankings. Wedding vendors who want to have super complex sites with all sorts of fancy gimmicks may find they are now dropped a position or so simply because with all their extra bits and pieces the overall speed of the site is rather slow.

 

Make sure your website isn't designed using Flash either as these are hard to update and search spiders can't find them as easily as if they're written in html.

For more information download the book, "21st Century Bridal Marketing" at http://www.bridalmarketinggroup.com .

Are social media pages (Facebook, Twitter) really a "MUST HAVE" for wedding vendors?

If you're still thinking that Facebook, Twitter, YouTube, blogs are trends that will fade then you should watch this video.

 

If you now realize that social media is where it's at but you really don't have time to post information to Facebook, blogs, Twitter and you want to outsource that work then please consider our "social media wedding marketing package."   If you have questions about what we do for wedding professionals then please call us toll free at 1-800-431-4628 or visit our website at www.bridalmarketinggroup.com .