Question: I'm on a tight budget. How do I reach brides locally without using social media, bridal shows or print advertising?

A wedding vendor in Detroit emailed me this question and I thought that you may want to know what I suggested to him:

1: Cross promote with jewelers - Engagement rings are one of the first things people buy when they get engaged.  Over 60% of couples get engaged before having engagement rings and then they go out and buy them.  Create some sort of incentive for jewelers to hand out your card/postcard/flyer etc.  For example, propose to have their bags printed in exchange for handing out your card to all newly engaged couples.

2: Create some gift packs that include coupons for monies off your services with your logo and contact details.  Also include promotional pieces like a pen, notepad, wedding planning workbook, etc. You should include a catalog, price lists, etc. For every meeting give them an introduction packet.

I had several other ideas for him like hold a "bride war" at his shop...that I'd be happy to discuss with you.  If you'd like more information please give us a call at 1-800-431-4628 or register online for a webinar at www.bridalmarketinggroup.com/webinars.htm .