5 wedding marketing strategies we learn from Brangelina's engagement

Wedding vendors can learn a lot from celebrities and the PR machines behind them when it comes to marketing their wedding company. As crazy as it might seem, take some time over the next week to listen to celebrity gossip regarding Brangelina's engagement on television and read about it online. Celebrities work hard to keep their names in the spotlight and wedding vendors can learn a lot about wedding marketing from it.

Brangelina finally get engaged | as reported on by ABC News

What can wedding vendors learn about wedding marketing from celebrity branding?
 

1. Word-of-mouth marketing is extremely powerful. You need to create a wedding marketing plan that will keep your brand top of mind among brides and those who will become brides. When the buzz dies out, the brand fades, too.
2. Bad press doesn’t have to destroy your wedding brand. The PR spin machine can wipe up just about any mess. Celebrities like Brangelina do it best.
3. Stay true to your brand message and image...otherwise you’ll confuse customers who may turn their backs on your brand entirely. Take a look at Tom Cruise as an example. Here was a celebrity at the top of his career when suddenly his behavior took an odd turn that ran counter to his brand image. As a result, consumers turned their backs on him, and his box office numbers suffered.
4. Potential customers are always watching. Just like the paparazzi is always following celebrities like Brangelina to feed consumers’ desires for more information about them, brides are always watching your brand, too. Always put your best product out there and make sure your messages support your overall brand promise.
5. Brides are fickle. Your wedding brand might be the most popular one day, but the next, your brand could be at the bottom of the barrel.  (Look at Get Married for example).  A wedding is a once in a lifetime gig (hopefully) and brides will tell their friends of new information that you share with them before AND after their wedding.  Come back careers are not uncommon for celebrities (think of John Travolta), but it’s easier to keep your wedding brand on top with consistent and persistent messaging than to try to climb up again.

Again, I challenge you to take a look at the celebrity PR machine Brangelina for the next week as their engagement news fills the airwaves and internet and see what you can learn from Hollywood that you can apply to your own wedding marketing plan and make the rest of 2012 fab.

Don't have time to build your wedding business brand or just need help doing it?  For a limited time the Bridal Marketing Group is offering $100 off our most popular "social MEdia wedding marketing" package which will soar your wedding brand by up to 400% in less than a month.  Check out the details at www.bridalmarketinggroup.com .

The #1 way to explode your wedding business; CELEBRITIZE YOURSELF!

There are experts in every field, and sometimes we believe them, and sometimes we doubt their credibility.

But, if a celebrity tells us the same exact thing, then we pay closer attention, our interest builds in what they have to say, we nod our heads in agreement and run to tell our friends the latest news. That is what celebrity can do for you.

The term celebrity isn’t just for Kim Kardashian or the other stars we read about in People magazine.  It also refers to experts who are known for being a top contender in their field; Oprah, Steve Jobs, Dr. Oz, The Cake Boss.  Whether you're a florist, wedding planner, dj, or even a limo driver, you can celebritize yourself in any field resulting in brides standing up and paying attention to you and your company.”

The point is that everyone who isn’t famous still has one thing in common with people who are celebrities: at one point they weren’t celebrities either.

For example, two ordinary people who were able to find their niche and celebritize themselves in then-unknown fields are Julia Child and Erma Bombeck.  Julia Child, whose background was in publicity and advertising, took her passion for French cooking and turned it into a dynasty. Erma Bombeck, a reporter turned homemaker, took a $3 per column job and turned it into a nationally-syndicated phenomenon.

Download it free at www.bridalmarketinggroup.com

Today, the names of both women are synonymous with their professions.  Celebrity for these two icons grew not out of ambition or greed...what they became famous for was what they loved.

Take a look at Duane “Dog” Chapman, “the most famous Bounty Hunter alive.” Then there is Linda Cobb, “The Queen of Clean” and Linda Greenlaw, a swordfishing boat captain turned author who now has a series of very popular books.

Celebrity is a powerful commodity; doors that were once closed can suddenly open. People listen to what they ignored before.  New business and money flows to you – not away from you. Most of all, people thank you for sharing your wisdom.”

Celebrity status brings you:

• Identity – becoming your own brand
• Credibility – people trust what you say

This celebrity method and how you can use it to benefit your wedding business is taken to another level for wedding vendors inside the book, "21st Century Bridal Marketing; Take Back Your Piece of the Pie." 

This book leads you step by step through a method that can help any wedding vendor achieve celebrity status in the wedding industry...resulting in more bookings and more money!

To download it free, go to www.bridalmarketinggroup.com .